diff --git a/.changeset/clever-trainers-own.md b/.changeset/clever-trainers-own.md
new file mode 100644
index 00000000..1ed98eeb
--- /dev/null
+++ b/.changeset/clever-trainers-own.md
@@ -0,0 +1,5 @@
+---
+"@atproto/api": patch
+---
+
+Modify label-handling on user's own content to still apply blurring
diff --git a/packages/api/src/moderation/decision.ts b/packages/api/src/moderation/decision.ts
index b8a76206..92cc8ad5 100644
--- a/packages/api/src/moderation/decision.ts
+++ b/packages/api/src/moderation/decision.ts
@@ -78,15 +78,15 @@ export class ModerationDecision {
 
   ui(context: keyof ModerationBehavior): ModerationUI {
     const ui = new ModerationUI()
-    if (this.isMe) {
-      return ui
-    }
     for (const cause of this.causes) {
       if (
         cause.type === 'blocking' ||
         cause.type === 'blocked-by' ||
         cause.type === 'block-other'
       ) {
+        if (this.isMe) {
+          continue
+        }
         if (context === 'profileList' || context === 'contentList') {
           ui.filters.push(cause)
         }
@@ -101,6 +101,9 @@ export class ModerationDecision {
           }
         }
       } else if (cause.type === 'muted') {
+        if (this.isMe) {
+          continue
+        }
         if (context === 'profileList' || context === 'contentList') {
           ui.filters.push(cause)
         }
@@ -114,6 +117,9 @@ export class ModerationDecision {
           }
         }
       } else if (cause.type === 'mute-word') {
+        if (this.isMe) {
+          continue
+        }
         if (context === 'contentList') {
           ui.filters.push(cause)
         }
@@ -141,21 +147,21 @@ export class ModerationDecision {
         }
       } else if (cause.type === 'label') {
         if (context === 'profileList' && cause.target === 'account') {
-          if (cause.setting === 'hide') {
+          if (cause.setting === 'hide' && !this.isMe) {
             ui.filters.push(cause)
           }
         } else if (
           context === 'contentList' &&
           (cause.target === 'account' || cause.target === 'content')
         ) {
-          if (cause.setting === 'hide') {
+          if (cause.setting === 'hide' && !this.isMe) {
             ui.filters.push(cause)
           }
         }
         if (!cause.downgraded) {
           if (cause.behavior[context] === 'blur') {
             ui.blurs.push(cause)
-            if (cause.noOverride) {
+            if (cause.noOverride && !this.isMe) {
               ui.noOverride = true
             }
           } else if (cause.behavior[context] === 'alert') {
diff --git a/packages/api/tests/moderation-behaviors.test.ts b/packages/api/tests/moderation-behaviors.test.ts
index 686956fd..7e8b54a6 100644
--- a/packages/api/tests/moderation-behaviors.test.ts
+++ b/packages/api/tests/moderation-behaviors.test.ts
@@ -536,14 +536,26 @@ const SCENARIOS: SuiteScenarios = {
     subject: 'profile',
     author: 'self',
     labels: { account: ['!hide'] },
-    behaviors: {},
+    behaviors: {
+      avatar: ['blur'],
+      banner: ['blur'],
+      displayName: ['blur'],
+      profileList: ['blur'],
+      profileView: ['blur'],
+      contentList: ['blur'],
+      contentView: ['blur'],
+    },
   },
   'Self-profile: !hide on profile': {
     cfg: 'none',
     subject: 'profile',
     author: 'self',
     labels: { profile: ['!hide'] },
-    behaviors: {},
+    behaviors: {
+      avatar: ['blur'],
+      banner: ['blur'],
+      displayName: ['blur'],
+    },
   },
 
   "Self-post: Imperative label ('!hide') on post": {
@@ -551,21 +563,34 @@ const SCENARIOS: SuiteScenarios = {
     subject: 'post',
     author: 'self',
     labels: { post: ['!hide'] },
-    behaviors: {},
+    behaviors: {
+      contentView: ['blur'],
+      contentList: ['blur'],
+    },
   },
   "Self-post: Imperative label ('!hide') on author profile": {
     cfg: 'none',
     subject: 'post',
     author: 'self',
     labels: { profile: ['!hide'] },
-    behaviors: {},
+    behaviors: {
+      avatar: ['blur'],
+      banner: ['blur'],
+      displayName: ['blur'],
+    },
   },
   "Self-post: Imperative label ('!hide') on author account": {
     cfg: 'none',
     subject: 'post',
     author: 'self',
     labels: { account: ['!hide'] },
-    behaviors: {},
+    behaviors: {
+      avatar: ['blur'],
+      banner: ['blur'],
+      displayName: ['blur'],
+      contentList: ['blur'],
+      contentView: ['blur'],
+    },
   },
 
   "Self-post: Imperative label ('!warn') on post": {
@@ -573,21 +598,33 @@ const SCENARIOS: SuiteScenarios = {
     subject: 'post',
     author: 'self',
     labels: { post: ['!warn'] },
-    behaviors: {},
+    behaviors: {
+      contentView: ['blur'],
+      contentList: ['blur'],
+    },
   },
   "Self-post: Imperative label ('!warn') on author profile": {
     cfg: 'none',
     subject: 'post',
     author: 'self',
     labels: { profile: ['!warn'] },
-    behaviors: {},
+    behaviors: {
+      avatar: ['blur'],
+      banner: ['blur'],
+      displayName: ['blur'],
+    },
   },
   "Self-post: Imperative label ('!warn') on author account": {
     cfg: 'none',
     subject: 'post',
     author: 'self',
     labels: { account: ['!warn'] },
-    behaviors: {},
+    behaviors: {
+      avatar: ['blur'],
+      banner: ['blur'],
+      contentList: ['blur'],
+      contentView: ['blur'],
+    },
   },
 
   'Mute/block: Blocking user': {